Tuesday, November 11, 2003

Marketing 101 For Spammers: The 5 Tips

1. Potential clients will get pissed off when you change their email address to some rubbish like @#$xc%@#gjkl. Email address is like a name, an identification people use in the cyber world. How would you feel if people change your name from Joe or Jane to svxt^&$%#@w where you can't even pronounce it properly. Don't ever think that your potential client will warmed up to you with such tactics.



2. Only sell products that people will need or perceived they would need. A good marketer should at least try to find out the gender of the potential customer, to sell gender based items. Telling a lady that she needs to 'lengthen' a certain part of anatomy that she didn't have; or telling a guy he needs a 'larger' breast is a big NO-NO. In real world, consider yourself lucky if you only get bashed in the head for that.



3. Suggesting your clients are stupid enough to have a huge, mounting, out-of-controlled debt, or worse, even stupider to get someone who didn't know their real name to sort out their problems (even if they have one) is another big NO-NO. Customer is king, customer is always right and customer is intelligent. If your potential customers have even the slightest feeling that you don't regard their intelligence very highly, your chance is a complete zero. They will not buy things or services from someone with 62A8H8We567kDJ65G5BR8Uh8tso@T010bp0g5f8.etscape.net as a business email address. Get a real one so it'll be easier for your potential clients to blocked them.



4. They don't need your travel plan or free tickets either. The tele-marketing people with real name and real contact number they get from the name cards people leave at conventions in hotel still have a hard time convincing them to fall into their free hotel accommodation scheme. What chances do you have if you call your customer svxt^&$%#@w and advertise yourself as UR62S8H7Pe5MGN3QM@38.ycos.com?



5. Thinking that people will get all excited by your offer of free single password to porn sites is like believing you'll get the big break from that one particular lottery ticket. It'll never happen... not now, not ever. For those who want it, they have better options from the RM5 vcd peddlers. Yes! Your direct competition is still around, stronger than ever.



The ULTIMATE TIP: Stop sending me email. I'm getting tired of deleting them all.

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