The Art of Buying

It is something that is nice to have. It's not urgent. It's not important. Even with my job that requires a lot of standing and walking with me ended up having foot massage somewhere, I still think electronic foot massager is not a necessity. Besides, with manual foot massage, the masseuse can concentrate on areas that are more painful and require more attention.

After numerous experiments at OSIM, Ogawa and Gintell outlets during shopping trips for temporary short relief... after numerous sales talks by the promoter with a promise that I'll think about it... finally on one fine day, in that instant I simply can't wait to own an electronic foot massager. I need it and needed it immediately. I just can't bear the pain anymore. Suddenly the thought of going for a foot massage spells T.I.M.E, which I normally don't have and is quite impossible to find one every time you need it.

The promoter doesn't even have to do a lot of convincing. Previous promoters have done their job well. Except, they won't get the commission from my purchase but this lucky promoter being at the right time and the right place would. The company gains regardless of which promoter I buy from. Of course the other two brands totally lose one potential customer because I'm relatively loyal. My next purchase if any, would most likely be from the same brand.

When I think about it, the art of buying can also be applied to my love life hehehe... It was not something that I put high on my want list. It's neither urgent nor important. I was happy and contented with my life. After a few heartbreaks, I guarded my heart more carefully. Besides, with some horror stories of divorce and difficult married life among friends, staying single seem like a very good option.

I've met a few wrong ones like this and this. I've met one or two who tried to break down the wall that protects my heart without much success. I've also met a few who become good friends. Nothing serious. Happily married friends keep asking when's my turn with an encouragement that marriage don't always ended up with a divorce. I managed to sidestep the issue when I asked them to find me a husband coz I know they know that's easier said then done. That was until I got to know him.

Suddenly staying single doesn't make me feel so contented anymore. Suddenly, I want him to be the witness of my life. Suddenly the though of spending the rest of my life with someone doesn't sound so bad. Suddenly, I felt like it is the risk worth taking. Suddenly I felt like there's no turning back. Unless, he left me in which case, there is nothing much I can do but mend my broken heart (and I pray this would never happened). Suddenly, I'm a different person who has to rethink some of my previous thoughts and opinion.

I wonder how he would feel when he found out I compared my feeling towards him with my decision to buy an electronic foot massager heh :)

Anyway the key points in buying are:-

1. constant exposure to the goods, services or ideas; your customer would eventually buy
2. being at the right place and the right time; when your customer decided to buy, they need to buy immediately or the need will wane
3. ESP (emotional selling point) is important; manual foot massage is the best but electronic foot massager can massage your feet anytime.